The people pushing audio culture forwards
With a pedigree in audio innovation spanning 80 years and a near-constant presence on the world’s most iconic stages, Shure dominates the professional-audio category with a heritage rooted in bands and touring. But it has enjoyed less success in the rapidly growing pro-sumer and consumer audio markets, where the brand’s cultural resonance is far weaker. To grow market-share in these new categories, Shure needs to articulate a new cultural proposition that builds awareness and consideration amongst influential creatives. These people’s adoption and championing of Shure is a vital step towards further penetrating these categories.
Shure24 is a global cultural platform that champions what’s next in audio culture. It is the definitive list of emergent creatives pushing audio culture forward, shining a spotlight on 24 producers, Podcasters, musicians, engineers, broadcasters and sound artists from around the world. Curated by a panel of four leading figures from the audio world, Shure24 lives as a multimedia platform across editorial, Podcasts, video and more. The platform has built invaluable connections between Shure and a new, younger audience of creators and consumers. It positions the brand as an intrinsic part of contemporary culture, which has directly increased Shure’s brand awareness, consideration and relevance.
Choker, Hannah Brodrick, Debit, Kyoka, Counterpoint, Chal Ravens, Ailbhe Máiréad, Channel Tres, Velvet Negroni, Freshie, Fran Lobo, C’est Qui, Jules Gimbroe, Maggie Andrew, Hibotep, New Models Podcast, Lullatone, Miyu Hosoi, Skinny Pelembe, Miink, Shy One, Two Fresh, Bergsonist, Otoboke Beaver, Santigold, Holly Herndon, Yuri Suzuki, James Lavelle, and the Fader.