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The Boot Room
adidas
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Copyright 2023
Who We Are

LOUD is Mixcloud’s cultural consultancy. 

We created LOUD to help our partners achieve cultural resonance. To help them build cultural platforms that their audience cares about, with meaning and purpose. 

Our founding clients include some of the most culturally competent and conscientious global brands around, across lifestyle, technology, music and fashion. Their audiences swipe through culture at an unprecedented pace, building a collage of sounds, beliefs, values, aesthetics and ideas that represent who they really are. Building a connection between these brands and an evolving and intoxicating set of new identities requires provocative thinking, new approaches, and careful attention to nuance and detail. 

This is where we operate.

Our multidisciplinary team delivers an uncompromising artist/culture-first approach to our work, from insight and research, to storytelling, content, strategy and experiential.

All work done with kindness and care.

What We Do

LOUD combines big picture strategy with high-precision execution and operates globally.

We empower brands to take clear and quick action:

INTELLIGENCE:

We run bespoke research and insight processes which deliver a leading understanding of culture and tools for decision-making.

STRATEGY:

We write strategic and creative solutions to address key business objectives, creating unique and compelling cultural propositions for the brand.

CREATION:

We create disruptive content, experiences and creative platforms that scale globally and deliver real cultural value.

COMMUNICATION:

Using Mixcloud’s network, we collaborate with media teams to ensure that solutions are communicated effectively, measuring changes in awareness, sentiment and behaviour.

Our Partners